Priya Natarajan
Austin, TX · priya.natarajan@example.com · (512) 555-0164
Summary
B2B marketing manager with 7 years in SaaS demand generation. Built a program that sourced $6.8M in pipeline last year on a $900K budget.
Education
BBA in Marketing | Lone Star State University | 2018
Skills
Demand generation · Content strategy · Paid search and social · Marketing automation (HubSpot, Marketo) · SEO · Google Analytics · A/B testing
Experience
Marketing Manager | Ledgerline Software | Austin, TX | May 2021 – Present
- Run demand generation on a $900K annual budget with 3 marketers and 2 agencies
- Sourced $6.8M in sales pipeline in 2025, up from $3.1M in 2023, with 31% of it closed
- Cut cost per qualified lead from $420 to $260 by moving spend from display ads to webinars and search
- Grew organic traffic from 18,000 to 52,000 visits a month with a 40 article content program
Senior Marketing Specialist | Brightpath HR | Dallas, TX | Jul 2018 – Apr 2021
- Launched 3 email nurture tracks that raised trial to paid conversion from 9% to 14%
- Managed 12 trade shows a year and brought in 1,100 qualified leads at $85 each